Privacy Policy
Effective Date: January 1, 2026
Odyssey Orthodontics (“Odyssey Orthodontics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website.
This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices you have regarding your information.
1. Information We Collect
We may collect information that you voluntarily provide to us through our website, including:
Name
Email address
Phone number
Information submitted through contact or appointment request forms
Questions, comments, or other information you choose to provide
We may also automatically collect certain technical information when you visit our website, including:
IP address
Browser type
Device type
Pages visited
Referring website
Approximate geographic location
Date and time of website visits
Website interaction and usage information
This information may be collected through cookies, analytics platforms, advertising technologies, and similar tools.
2. How We Use Your Information
We may use information collected through our website to:
Respond to questions and inquiries
Process appointment requests
Communicate with prospective and current patients
Provide information about our orthodontic services
Improve our website and patient experience
Analyze website traffic and performance
Maintain website security
Conduct marketing and advertising activities where permitted by law
Comply with applicable legal and regulatory requirements
Submitting an appointment request through our website does not guarantee an appointment until it has been confirmed by our office.
3. Health and Medical Information
Odyssey Orthodontics is a healthcare provider and may be subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other healthcare privacy laws.
This website is intended primarily to provide general information about our practice and allow visitors to contact our office.
Please do not submit sensitive medical information through a general website contact form unless the form is specifically identified as a secure method for providing that information.
Protected health information provided in connection with treatment or healthcare services is handled in accordance with applicable law and Odyssey Orthodontics’ Notice of Privacy Practices.
This website Privacy Policy is separate from our HIPAA Notice of Privacy Practices.
4. Cookies and Analytics
Our website may use cookies and similar technologies to improve functionality, understand how visitors use the website, and measure the effectiveness of our marketing.
We may use third-party analytics and advertising services, such as Google Analytics, Google Ads, Meta, or similar platforms.
These services may collect information about your interaction with our website in accordance with their own privacy policies.
You may be able to control or disable cookies through your browser settings. Disabling cookies may affect certain website functionality.
5. Advertising and Remarketing
We may use advertising technologies that allow us to measure advertising performance or show relevant advertisements to people who have previously interacted with our website.
Depending on the technologies used, third-party advertising providers may use cookies or similar identifiers to understand website activity.
We do not intentionally provide protected health information to advertising platforms for targeted advertising purposes.
6. Text Messages and Email Communications
If you provide your phone number or email address, we may use that information to respond to your inquiry, communicate regarding appointments, or provide other communications you have requested or consented to receive.
If Odyssey Orthodontics offers SMS or text message communications, message and data rates may apply.
Consent to receive marketing text messages is not a condition of purchasing goods or receiving healthcare services.
You may opt out of marketing text messages at any time by replying STOP, when applicable.
You may unsubscribe from marketing emails using the unsubscribe option included in those communications.
7. Sharing of Information
We do not sell your personal information.
We may share information with trusted service providers that assist us in operating our website or business, including providers of:
Website hosting
Website management
Analytics
Customer relationship management software
Scheduling or appointment systems
Email or text communication systems
Advertising and marketing services
IT and security services
These providers may access information only as reasonably necessary to perform services on our behalf and are subject to applicable contractual and legal requirements.
We may also disclose information when required by law, court order, legal process, or when necessary to protect the rights, safety, or property of Odyssey Orthodontics, our patients, or others.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through our website.
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. You should avoid submitting highly sensitive information through unsecured website forms or email.
9. Third-Party Websites
Our website may contain links to third-party websites or services.
Odyssey Orthodontics is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
10. Children's Privacy
Our orthodontic services may be provided to children and adolescents. However, our website is intended for use by parents, legal guardians, adult patients, and individuals seeking general information about our practice.
We do not knowingly use our website to solicit personal information directly from children under 13 without appropriate parental or guardian involvement.
11. Your Privacy Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of certain information.
These rights may be subject to legal exceptions, including healthcare record retention requirements.
To submit a privacy-related request, contact us using the information below.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When changes are made, the updated policy will be posted on this page with a revised effective date.
Your continued use of the website following an update means you acknowledge the revised Privacy Policy.
13. Contact Us
If you have questions about this Privacy Policy or how information collected through our website is handled, please contact:
Odyssey Orthodontics
Idaho Falls, ID
Phone:
(208) 522-4552
Email:
frontoffice@odysseyortho.com
